WHITNEY K. PEREZ

WHITNEY K. PEREZWHITNEY K. PEREZWHITNEY K. PEREZ
ABOUT ME
CASE STUDIES
RESUME
FUN FACTS

WHITNEY K. PEREZ

WHITNEY K. PEREZWHITNEY K. PEREZWHITNEY K. PEREZ
ABOUT ME
CASE STUDIES
RESUME
FUN FACTS
More
  • ABOUT ME
  • CASE STUDIES
  • RESUME
  • FUN FACTS
  • ABOUT ME
  • CASE STUDIES
  • RESUME
  • FUN FACTS

Digital Product Management Executive

Digital Product Management Executive Digital Product Management Executive Digital Product Management Executive

Portfolio & Digital Resume

Digital Product Management Executive

Digital Product Management Executive Digital Product Management Executive Digital Product Management Executive

Portfolio & Digital Resume

Passionate about enabling technology for good through AI innovation, product-led growth, experimenta

For nearly a decade and a half, I have led product-led growth, personalization, and AI-powered innovation across multi-billion-dollar portfolios with a passion for technology for good. 


I believe that the foundation of business growth begins with a deep understanding of and empathy for the customer and end user, what they are trying to accomplish, and the unmet potential technology can unlock. I pride myself on building cohesive strategies grounded in clear customer needs that translate into business metrics. My approach is rooted in getting close to users through quantitative and qualitative means, then leveraging user data to create personalized, AI-powered experiences that deliver differentiated value. All of this delivered through rigorous experimentation and rapid iteration to de-risk large-scale innovation and digital transformation.


At the executive table, I represent the "why" of a company and its product vision, uniting the voices of customers, employees, and stakeholders into a unified vision. By championing cross-functional diversity of thought, I foster cultures that allow for innovative and out-of-the-box thinking and empowered teams and employees at all levels. 


This approach aligns with my love of learning, collaborative problem-solving style, and commitment to building performant, people-first organizations.

Product Management Planning Whiteboard

Here's What Sets Me Apart

Product-Led Growth Strategist

Operational and Delivery Excellence

Product-Led Growth Strategist

My breadth of experience successfully managing SaaS, e-commerce, edtech, and hospitality portfolios gives me a wide lens through which I can analyze product positioning and market potential. With expertise in optimization experimentation, personalization, AI/ML, I also understand the market trends driving digital products today, allowing 

My breadth of experience successfully managing SaaS, e-commerce, edtech, and hospitality portfolios gives me a wide lens through which I can analyze product positioning and market potential. With expertise in optimization experimentation, personalization, AI/ML, I also understand the market trends driving digital products today, allowing me to create impactful strategies that inspire users to adopt and engage while delivering surprise and delight moments that foster loyalty.  

Empowerment Leadership Style

Operational and Delivery Excellence

Product-Led Growth Strategist

 I’m passionate about up-leveling product professionals to help them unlock their potential and refine their craft. As a team manager, my approach focuses on hard-skill training, asking questions that unlock motivation and inspire action, providing actionable feedback, and fostering cultures of growth and learning. Within my peer group, I

 I’m passionate about up-leveling product professionals to help them unlock their potential and refine their craft. As a team manager, my approach focuses on hard-skill training, asking questions that unlock motivation and inspire action, providing actionable feedback, and fostering cultures of growth and learning. Within my peer group, I’ve led improvements in product research and discovery practices, A/B testing, and strategy development to elevate teams and raise the collective product management capabilities across organizations. 

Operational and Delivery Excellence

Operational and Delivery Excellence

Operational and Delivery Excellence

I believe that well-structured operations are a catalyst for growth and strive to create "freedom within a framework" for my teams. By implementing efficient workflows and removing friction points, I help teams move faster, make better decisions, and focus on delivering high-impact solutions that scale. I use lean processes that optimize 

I believe that well-structured operations are a catalyst for growth and strive to create "freedom within a framework" for my teams. By implementing efficient workflows and removing friction points, I help teams move faster, make better decisions, and focus on delivering high-impact solutions that scale. I use lean processes that optimize delivery excellence and seamless collaboration in globally distributed, virtual, and hybrid teams to reduce redundancies and improve communication with less overhead. 

Experimentation and Data Champion

Operational and Delivery Excellence

Operational and Delivery Excellence

Strong "product sense" and business acumen are made stronger by quantitative and qualitative insights that support opportunity forecasting and reduce risk. I leverage experimentation such as A/B  and ML-backed multi-armed bandit testing to validate ideas, as well as customer journey mapping, user interviews, and research to deepen custome

Strong "product sense" and business acumen are made stronger by quantitative and qualitative insights that support opportunity forecasting and reduce risk. I leverage experimentation such as A/B  and ML-backed multi-armed bandit testing to validate ideas, as well as customer journey mapping, user interviews, and research to deepen customer understanding. Whether managing up, down, or across teams, I use these insights to build clarity, structure, and momentum.

What Colleagues Say About Me

    Contact and Connect

    Any sufficiently advanced technology is indistinguishable from magic.


    Arthur C. Clarke

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