
Individual contributor leading cross-functional triad to drive revenue, conversion, and activation KPIs for a multi-year product roadmap and features within e-commerce channel. Scope: seller promotions product and e-commerce experience within a $500M business.

Hands-on squad leader driving product-led growth and end-user engagement, net new and monthly active users, activation, and page-level adoption. Scope: Gartner's Peer Community (content platform) and Ratings & Reviews platform, supporting. 8M+ MAU within a $5B business.

Product ownership from top of funnel through conversion for e-commerce channel. Scope: global front-of-site and the company's first AI sales and support chatbot, for 1.2M monthly visitors across 10 markets, B2B, B2C, and B2B2C, within a $2.6B business.

Contributed to the entire product life-cycle as part of Kaplan’s first Agile squad and digital transformation. Scope: Higher Education portfolio, edtech LMS transformation, desktop and first mobile app.

$7M net new revenue, 12-point NPS improvement: Owned the new e-commerce booking flow in Royal Caribbean's first proprietary mobile app, scaling across 45 shipboard tech stacks and 35 countries before expanding to kiosk and desktop. Enabled first digital booking of shore excursions, dining, and spa. Led localization, translation, GDPR, and accessibility governance.

59% YoY conversion growth: Agile Product Owner for GoToMeeting, GoToWebinar, and GoToTraining. Built a personalization strategy on user and account data and ran rapid A/B experimentation to launch the first freemium offering and bundled pricing. Oversaw content implementation, metrics tracking, and KPIs.

Executed e-commerce promotions and digital merchandising campaigns while leading experimentation for NCL’s e-commerce booking website to optimize promotion ROI and performance. Championed a data-driven culture of quick, iterative learning to better understand customer drivers and deliver wins.

Powered digital sales bookings as Product Owner (PO), facilitating prototyping and collaboration with key business stakeholders to overhaul Karisma’s end-to-end e-commerce experience.

Servant leader for digital client accounts focused on implementing and analyzing digital performance and production.

Cambodia (2008-2010)


Magna Cum Laude, Phi Beta Kappa

Junior Year Abroad




Copyright © 2022 Whitney K. Perez, Digital Product Executive - All Rights Reserved.
opinions are my own & don't represent any employer