For nearly a decade and a half, I have led product-led growth, personalization, and AI-powered innovation across multi-billion-dollar portfolios with a passion for technology for good.
I believe that the foundation of business growth begins with a deep understanding of and empathy for the customer and end user, what they are trying to accomplish, and the unmet potential technology can unlock. I pride myself on building cohesive strategies grounded in clear customer needs that translate into business metrics. My approach is rooted in getting close to users through quantitative and qualitative means, then leveraging user data to create personalized, frictionless, and AI-powered experiences that deliver differentiated value. All of this delivered through rigorous experimentation and rapid iteration to de-risk large-scale innovation and digital transformation.
At my core, I represent the "why" of a company and its product vision, uniting the voices of customers, employees, and stakeholders into a unified vision. This approach aligns with my love of learning, collaborative problem-solving style, and commitment to building performant, people-first organizations.

My breadth of experience successfully managing SaaS, e-commerce, edtech, and hospitality portfolios gives me a wide lens through which I can analyze product positioning and market potential. With expertise in optimization experimentation, personalization, AI/ML, I also understand the market trends driving digital products today, allowing
My breadth of experience successfully managing SaaS, e-commerce, edtech, and hospitality portfolios gives me a wide lens through which I can analyze product positioning and market potential. With expertise in optimization experimentation, personalization, AI/ML, I also understand the market trends driving digital products today, allowing me to create impactful strategies that inspire users to adopt and engage while delivering surprise and delight moments that foster loyalty.
What it means to build products is changing rapidly. As a lifelong learner - to me - that's a great thing! I’m passionate about up-leveling myself and other product professionals to unlock our shared potential and refine the craft. Within my peer group, I’ve led improvements in AI-powered PDLC, from discovery through requirement authoriz
What it means to build products is changing rapidly. As a lifelong learner - to me - that's a great thing! I’m passionate about up-leveling myself and other product professionals to unlock our shared potential and refine the craft. Within my peer group, I’ve led improvements in AI-powered PDLC, from discovery through requirement authorization and Jira automation. Additionally, I host monthly product hard- and soft-skills workshops led by me and other thought leaders within the organization.
I believe that well-structured operations are a catalyst for growth and strive to create "freedom within a framework" for my teams. By implementing efficient workflows and removing friction points, I help teams move faster, make better decisions, and focus on delivering high-impact solutions that scale. I use lean processes that optimize
I believe that well-structured operations are a catalyst for growth and strive to create "freedom within a framework" for my teams. By implementing efficient workflows and removing friction points, I help teams move faster, make better decisions, and focus on delivering high-impact solutions that scale. I use lean processes that optimize delivery excellence and seamless collaboration in globally distributed, virtual, and hybrid environments to reduce redundancies and improve communication with less overhead.
In 2013, I pitched an idea to use an LLM to screen scrape and normalize transcript data to digitize and accelerate the credit transfer process for Kaplan's partnership with Purdue University. At that time, very few people knew or cared about what an LLM was. I have been a champion for AI innovation to augment, accelerate, and automate int
In 2013, I pitched an idea to use an LLM to screen scrape and normalize transcript data to digitize and accelerate the credit transfer process for Kaplan's partnership with Purdue University. At that time, very few people knew or cared about what an LLM was. I have been a champion for AI innovation to augment, accelerate, and automate internal and external value loops. And I am committed to doing this ethically and with governance that makes AI responsible.
Arthur C. Clarke
Copyright © 2022 Whitney K. Perez, Digital Product Executive - All Rights Reserved.
opinions are my own & don't represent any employer