WHITNEY K. PEREZ

WHITNEY K. PEREZWHITNEY K. PEREZWHITNEY K. PEREZ
ABOUT ME
CASE STUDIES
RESUME
FUN FACTS
SUBSTACK

WHITNEY K. PEREZ

WHITNEY K. PEREZWHITNEY K. PEREZWHITNEY K. PEREZ
ABOUT ME
CASE STUDIES
RESUME
FUN FACTS
SUBSTACK
More
  • ABOUT ME
  • CASE STUDIES
  • RESUME
  • FUN FACTS
  • SUBSTACK
  • ABOUT ME
  • CASE STUDIES
  • RESUME
  • FUN FACTS
  • SUBSTACK

delivering technology for good

delivering technology for good delivering technology for good delivering technology for good

delivering technology for good

delivering technology for good delivering technology for good delivering technology for good

Principal product manager experimentation, engagement-led growth, and AI innovation:

For nearly a decade and a half, I have led product-led growth, personalization, and AI-powered innovation across multi-billion-dollar portfolios with a passion for technology for good. 


I believe that the foundation of business growth begins with a deep understanding of and empathy for the customer and end user, what they are trying to accomplish, and the unmet potential technology can unlock. I pride myself on building cohesive strategies grounded in clear customer needs that translate into business metrics. My approach is rooted in getting close to users through quantitative and qualitative means, then leveraging user data to create personalized, frictionless, and AI-powered experiences that deliver differentiated value. All of this delivered through rigorous experimentation and rapid iteration to de-risk large-scale innovation and digital transformation.


At my core, I represent the "why" of a company and its product vision, uniting the voices of customers, employees, and stakeholders into a unified vision. This approach aligns with my love of learning, collaborative problem-solving style, and commitment to building performant, people-first organizations.

Smiling woman in a light blue blazer looking up at the camera.

Here's what sets me apart

Engagement-Led Growth Strategist

For the Love of the Product Management Craft

For the Love of the Product Management Craft

My breadth of experience successfully managing SaaS, e-commerce, edtech, and hospitality portfolios gives me a wide lens through which I can analyze product positioning and market potential. With expertise in optimization experimentation, personalization, AI/ML, I also understand the market trends driving digital products today, allowing 

My breadth of experience successfully managing SaaS, e-commerce, edtech, and hospitality portfolios gives me a wide lens through which I can analyze product positioning and market potential. With expertise in optimization experimentation, personalization, AI/ML, I also understand the market trends driving digital products today, allowing me to create impactful strategies that inspire users to adopt and engage while delivering surprise and delight moments that foster loyalty.  

For the Love of the Product Management Craft

For the Love of the Product Management Craft

For the Love of the Product Management Craft

 What it means to build products is changing rapidly. As a lifelong learner - to me - that's a great thing! I’m passionate about up-leveling myself and other product professionals to unlock our shared potential and refine the craft. Within my peer group, I’ve led improvements in AI-powered PDLC, from discovery through requirement authoriz

 What it means to build products is changing rapidly. As a lifelong learner - to me - that's a great thing! I’m passionate about up-leveling myself and other product professionals to unlock our shared potential and refine the craft. Within my peer group, I’ve led improvements in AI-powered PDLC, from discovery through requirement authorization and Jira automation. Additionally, I host monthly product hard- and soft-skills workshops led by me and other thought leaders within the organization.

Operational and Delivery Excellence

For the Love of the Product Management Craft

Innovating with AI Before It Was Cool

I believe that well-structured operations are a catalyst for growth and strive to create "freedom within a framework" for my teams. By implementing efficient workflows and removing friction points, I help teams move faster, make better decisions, and focus on delivering high-impact solutions that scale. I use lean processes that optimize 

I believe that well-structured operations are a catalyst for growth and strive to create "freedom within a framework" for my teams. By implementing efficient workflows and removing friction points, I help teams move faster, make better decisions, and focus on delivering high-impact solutions that scale. I use lean processes that optimize delivery excellence and seamless collaboration in globally distributed, virtual, and hybrid environments to reduce redundancies and improve communication with less overhead. 

Innovating with AI Before It Was Cool

For the Love of the Product Management Craft

Innovating with AI Before It Was Cool

In 2013, I pitched an idea to use an LLM to screen scrape and normalize transcript data to digitize and accelerate the credit transfer process for Kaplan's partnership with Purdue University. At that time, very few people knew or cared about what an LLM was. I have been a champion for AI innovation to augment, accelerate, and automate int

In 2013, I pitched an idea to use an LLM to screen scrape and normalize transcript data to digitize and accelerate the credit transfer process for Kaplan's partnership with Purdue University. At that time, very few people knew or cared about what an LLM was. I have been a champion for AI innovation to augment, accelerate, and automate internal and external value loops. And I am committed to doing this ethically and with governance that makes AI responsible. 

What colleagues say about me

    Connect with me

    Any sufficiently advanced technology is indistinguishable from magic.


    Arthur C. Clarke

    Copyright © 2022 Whitney K. Perez, Digital Product Executive  - All Rights Reserved.

    opinions are my own & don't represent any employer

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