Portfolio Highlights

Unified three (3) disparate peer offerings into integrated experience that solved customers JTBD in context of greater Gartner ecosystem, plans and pricing, and go to market strategy
Optimized and tested user experience to drive 117% lift in engagement, 2x retention, and 20% lift in UGC
Aligned leadership, sales, service, and product teams across the organization around shared vision and goals, and translated and delivered that vision in partnership with engineering, UX, content, and analytics

Vision, ideation and launch of freemium model and client value differentiation by product types, geo, and public users, with onramps to paid opportunities
Drove 200% increase in cross-platform pollination across digital ecosystem and 75 - 90% user participation in digital peer conferences polling
Integration across digital and in person touch points to deepen client value proposition, such as conferences technology, peer search results alongside expert content, one to one and one to few connections, and software comparison and purchasing platforms

Launched first AI-powered chatbot experience and scaled to three international markets
Drove decisions around technology, platform, and experience for new business unit
Set strategy for first task automations and API integrations
Delivered 169% increase in lead generation and 4% conversion lift for select customer persona; double-digit increase in cost optimization, and $9.5 million assisted annual revenue
Created engaging self-serve education, onboarding, and sales flows for GoDaddy's customer personas

Increased experimentation and testing by 20%
Launched, learned, and scaled from more than 20 experiments per quarter
Implemented and piloted first ML-powered multi-armed bandit a/b testing tool, with capabilities to integrate across the organization
Fostered cross-functional partnership with marketing to personalize for customer personas and drive promotions
Championed modularization and reusable componetization to improve site performance and SLAs
Delivered multi million dollars in revenue and conversion increase through personalization and optimization tests / roadmap

Innovated onboarding and acquisition flow through first, proprietary mobile app launch
Delivered end-to-end experience for two (2) new personas
Set benchmark for core OKRs and corresponding KPIs
Drove design thinking and product prototyping workshops to up-level product thought leadership and innovation

Led competitive analysis and product tear-downs leading to roadmap driving 23% increase in conversion and 27% increase in onboarding
Enriched internal API system to better integrate with external payment and financial platforms
Transformed teams from Waterfall to Agile for double-digit increase in velocity
Scaled and coached first seven (7) Agile product teams

Set roadmap and feature evolution for first, proprietary mobile booking app
Managed multi-million dollar strategy as part of cruise industry's digital transformation
Delivered triple digit monthly net new booking revenue
Scaled across 45 disparate technology stacks and 30 international markets

Unified disparate data sets to present unified customer experience across payment and account reconciliation experiences
Simplified customer experience to reduce friction and frustration and increase trust and transparency
Replatformed backend payment system to support SAP Hybris
Implemented new hardware and optimized for multi-surface scale across mobile app, web, and kiosk tablets

Growth hacked double digit funnel optimization, reduced cart fallout, and increased conversion
Led A/B testing and experimentation to reduce friction across customer journey
Implemented first personalization experiences by persona, industry type, and behavioral patterns
Supported team transformation to Agile product development

Partnered with product and marketing teams to launch, test, and scale new pricing line up
Introduced new "freemium" subscription model across website ecosystem
Delivered double-digit increase in conversion and new customer acquisition